Description
Level up your product marketing program in just 6 hours
Product Marketing can get diluted and struggle to prove its impact as your company grows. Between positioning, go-to-market, engagement campaigns, sales enablement and ad-hocs, how can Product Marketers at scale-ups ensure they move the needle on the right things? In this course, you’ll get tailored 1:1 guidance on how to take your product marketing to the next level, and learn tried and tested tactics and frameworks for tackling the hardest questions a PMM can face.
What we’ll cover
- Mapping product marketing: Why exactly are you so darn busy?
- Radical prioritisation: Cull your nice-to-haves while improving your stakeholder relationships. Yes, it is possible.
- Go-to-market anatomy: Study how the best in the field approach go-to-market, and give your GTM channels and strategies a thorough check-up
- Measuring product marketing: How to pick the right metrics, and use them to support your prioritisation decisions
- Sales enablement: Top tips for feeding hungry sales teams, without getting totally overwhelmed
- Competitive positioning: How to stay classy, and still win
Who is it for
Product Marketing Managers (PMMs) in the first 5 years of their product marketing career
Where and when?
May 5, 2023 from 09.00 till 16.00 CET
The course takes place in person in Zurich (course venue will be announced shortly).
Key takeaways
Product marketing feeds and implements strategy. That means you can always directly impact your company’s goals.
Your trainer
Ruth is a product marketing builder with 5+ years experience in fast-scaling B2B SaaS and fintech companies. She has established and grown PMM teams at Swiss scale-up Beekeeper, Europe’s most valuable fintech Revolut and now Y Combinator and Google-backed telecoms start-up, Gigs. With a broad base of experience across multiple industries, growth stages and PMM operating models, Ruth guides others to establish Product Marketing effectively for their company’s continued growth.
