Product managers are supposed to deliver value both for the business and the customers. In order to do so, you need to truly understand the pain points and challenges your customers are facing. If we don't test our solutions in a lean way, we might end up wasting our limited time and budget on delivering features nobody will be using... Continuous discovery will help structure and explore both the problem and the solution space. However, product discovery in B2B comes with its own set of challenges: Due to the limited number of customers it is often hard to run statistically significant A/B tests. Talking to the same clients over and over again can limit your insights and you are constantly at risk of over-customizing your product. In this hands-on workshop, Julia Bastian will share tools and techniques that are suited for B2B discovery. She will teach you how to derive actions from the insights you generate and who is supposed to take part in your discovery efforts.