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Do you want to

• Go from fixing and firefighting to having the tools, skills and confidence to coach your people to become more confident and autonomous?
• Move from figuring out this ‘servant leadership thing’ all by yourself, to learning in a small group of like-minded peers and inspiring each other how to build a culture of trust and autonomy?
• Finally take the time to be coached on the challenges you're facing as a product or UX leader by your peers, so you can be more effective, confident and fulfilled in your role?

We've got you covered!  Our Coaching Fundamentals Program will help you feel more confident in your role as a product leader, while teaching you the principles of coaching in a condensed and hands-on format. Get ready to coach and receive lots of coaching by a small group of brilliant, big-hearted peers.

Our Fall Cohort 2024 is sold out. We are now accepting applications for our Spring Cohort 2025 starting in February. (Please scroll down to see the exact course dates.)

APPLY FOR OUR SPRING COHORT 2025 - few spots left

Sign up for our waitlist for future editions  

For Whom?

This program is for you if...

• you are driven to learn coaching principles, so you can apply them in your role as a (future) product leader.
• you have 5+ years experience in a product or UX role or if you are currently leading a team of UX or product people
• you are able to attend all 2 hour sessions remotely. (Dates listed below)
• you are committed to investing up to 3 hours for preparation and practicing in between sessions

 

Trainer

Arjanna van der Plas is a formerly Silicon Valley-based leadership coach with a background in strategic product design. In the past 10 years, she's helped many leaders and experts to overcome mental barriers, and achieve their professional and personal goals. She is also the co-founder of the WOMEN’S HUB in Zurich. Arjanna is certified as a co-active coach by CTI, the largest in-person coach training school in the world, as well as by the International Coaching Federation. She also draws from her background in industrial design engineering (TU Delft) to find creative solutions for her clients’ challenges.   

What's included?

 

Curriculum

You are in for a total of 7 interactive workshop sessions, in which you will learn: 

• A practical coaching framework that can be applied in virtually any coaching-style conversation
• The art of setting clear goals - and gracefully holding accountability
• Essential coaching skills - including the art of deep listening
• Simple interventions to create a safe space for your people to share their ideas, hesitations and questions
• The many ways that people hold themselves back from achieving their goals, and how to overcome them

Boosting your people’s confidence and autonomy by focusing on their strengths rather than their weaknesses.

And most importantly: a lot of space to practice your coaching skills with your peers, and jointly reflect on how to implement these skills in your day-to-day work (and at home too, if you want :)).  

Certificate

Participants who actively take part in at least 5 of 7 sessions will receive a Product Academy Certificate upon course completion.

DOWNLOAD CURRICULUM  

Dates

• 7x 2-hour sessions on the following dates, on Thursdays from 9.00 - 11.00 a.m. CET:
  • Feb 27, 2025
  • March 6, 2025
  • March 13, 2025
  • March 27, 2025
  • April 3, 2025
  • April 10, 2025
  • May 8, 2025 (final follow-up reunion for deep dive & reflection)
  • the timing of your individual coaching session with Arjanna as well as your practice sessions with your study buddy will be chosen by you.
  •  session recordings available in case you aren't able to attend all classes (practice coaching sessions in break-out rooms will not to be recorded)

   

Price

CHF 990 - Crew Rate: Our mentors, coaches and trainers are entitled to a 50% discount on the course rate. If you are an experienced product leader (CPO, VP Product etc) and would like to apply as pro-bono mentor or coach, please fill out the application form.

CHF 1'490 - special scholarship rate: We are on a mission to foster diversity in product and offer partial scholarships to support especially women and start-ups. With a partial scholarship you are saving CHF 500 on the regular corporate price (excl. VAT).

CHF 1'790 per person - Buddy Rate (excl. VAT): Sign up with a peer, benefit from this discount and have even more fun in class.

  CHF 1'990 - regular corporate price (excl. VAT)  

Application

Our Fall Edition 2024 is fully booked. We are now accepting applications for our Spring Cohort 2025. We recommend applying early - the 8 spots tend to fill up quite quickly...

APPLY FOR OUR SPRING COHORT 2025 Sign up for our waitlist for future editions    

What they say

  Here are some quotes from our alumni:

I'd highly recommend the course for all Product Leaders (and Managers) as it really improved my active listening skills and even helped me realize that I don’t always have to know/give the answer to the questions posed by my team. This actually has an empowering effect on the product team as they realize they have most of the answers to their own questions!

Pradeep Fernando, VP of Data & AI at Swisscom, Zurich

Coaching Fundamental is the perfect format if you want to deepen your leadership skills without having to block full days for the class. I loved that the theory was mainly taught in the prep work and that the weekly two hour sessions online were fully focused on practicing the coaching techniques.”

Stephanie Schwander, Head of Development & Innovation at biofamilia

I loved how coaching practice was a habitual part of the pre-work and the sessions, it made it natural and something that we were encouraged to try out at any moment of time. Thanks to this, during the course I already experienced the power and potential of coaching in my private life and my job as a leader.

Nina Schneider, CPO of Sherpany, Zurich

Within weeks of starting Arjanna’s course, I began receiving abundant praise for the new skills I was honing, both personally and professionally. Each individual I’ve had the privilege to coach since has reached out to express their gratitude and progress towards their goals. I recommend this program wholeheartedly.

Clea Lautrey, Head of UX Design at Liiva, Zurich

Without slides, but with all the more practical and interactive coaching opportunities, I was able to expand my coaching skills with wonderful participants in a small but excellent group and learned something for life (both personally and professionally).

Sascha Kropf, Head of Product at EAO, Olten



Check out this short video with Colleen Graneto (former Airbnb PM, now product coach) for an in-depth review of the program.

"So far one of the best trainings I did. Great topic, wonderful trainer, great people. Good mix of prep/theory/practice."

"I love that we are getting really helpful insights on techniques and practices from multiple sources, and a chance to practice them with others in a safe space."

   

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