Aïda Centelles

Aïda is a product management and product marketing leader with a passion for strong product strategy. Having worked on a range of successful products and services at companies such as SAP, Bosch, Blue Yonder or Sage, she currently serves as Director for Process Intelligence Product Marketing at SAP. Prior to this role, she worked at the Bosch Group, where she led the product management and development of company-wide AI/ML products and solutions for the industrial domain, achieving millions in savings. She was recently named in the "Women in Product Management Europe" list for 2022. A firm believer in mentoring and coaching, she loves learning new things and sharing. Aida holds a M.Sc. in Data Science, with a focus on graph analysis, and a Master's in Management.