Lukas Oldenburg

Lukas Oldenburg holds 12 years of experience in the Digital Analytics field and works as a freelancer in Switzerland and Germany. Before deciding to start his own business, he was the Head of Analytics & BI at siroop, an ecommerce online startup in Zurich, Switzerland. Earlier, Lukas acted as Senior Consultant for Digital Analytics at Unic, one of the largest Swiss-based E-Business specialists. From 2006 to 2012, Lukas worked as an editor-in-chief and webmaster for e-fellows.net, the German career network, online scholarship and recruiting company owned by McKinsey & Co. and DIE ZEIT. He has planned and rolled out several complex data setups, using mostly Tealium, Google Tag Manager, and Adobe DTM as the Tag Management System, and Adobe Analytics, Google Analytics and Webtrends as the Analytics tools. His experience goes beyond Web Analytics and Tag Management however, having been the driving force behind several Business Intelligence initiatives as well.